In a survey of 202 respondents, primarily composing of B2B and hybrid B2B companies, Influtive and Konye Marketing discovered that customer marketing has become an integral marketing strategy and that it is on the rise. Businesses are no longer solely focused on bringing new customers they are trying to retain existing consumers of their business.
Their research report “The State of Customer Marketing 2017” states that 93% of these organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the area for 2017. With only 61% of them satisfied with the results of their current customer marketing efforts, there is a great chance of growth in the customer marketing arena.
Here are 8 customer marketing trends that are likely to transpire in 2017, and in the coming years.
The name of your business serves various crucially important purposes, not only for top-of-mind awareness, but there are also SEO and web optimization benefits to consider when coming up with your ideal business moniker.
People have goldfish minds on the internet. Give your business a long, multi-syllables name and those who come across it may not even read it to the end let alone type out your twenty-character domain name to reach your website. Keep it short and memorable, and think about something visual that people will remember and which can inspire a striking logo.
Don’t forget, though, that you’re going to need to use your name offline, too in fact, you’re going to be saying that word or phrase every day of your life for as long as your business flourishes. Pick something that’s pleasant to say, for which the pronunciation is clear and which isn’t easily mistaken for something else. Amazon, for example, used to be called Cadabra; the change was made after they realized people were hearing it as ‘cadaver’.
On a technical note, you need to make sure that your business name is not already in use, and that decent URLs and social media handles are available for it. You don’t want customers to be accidentally dialing up a rival company or some random civilian who happened to choose your business name as their Twitter handle. Hopefully, if you pick something special and unique, this won’t be the case – but you can find out on namechk.com before you make a final decision.
The wise folks at the Business Backer have put together a new infographic to give you full guidance through the process of choosing your new business name. Pay close attention, and you should be able to come up with a marketing winner that will sell itself.
In order to execute successful web design projects skilfully and efficiently time and time again you must have a tried and tested process in place.
We’ve put together an infographic to pave the way for web designers, allowing them to pickup some tips along the way, which will help streamline the web design process and successfully execute more home runs for clients.
Although there is no perfect web design process and every project is different, below you’ll find the foundations for web designers to follow ensuring that they’re doing all the rights things from start to finish.
By thinking about some of the things you should be exploring before jumping into the design you’ll have a clear idea of why the website needs to exist, the type of users it will target and how you can do a better job of serving it’s purpose compared to the competition.
Furthermore by having a plan for when the site is launched not only can it be improved to increase it’s success rate, it can also be maintained and supported to allow the website owner to focus on building their business.
Whether you’ll be handling the future development and maintenance yourself or you’ll be recommending a website maintenance company, at least thinking about it beforehand and discussing it with your clients during the planning stage will ensure that it’s thought about and budgeted for to help avoid any last minute surprises.
Not only that but your client will be thankful that you’ve thought about how they can keep moving their business forward and will be more likely to recommend you improving your business in return.
The good news is that the art of web design has become significantly more accessible over time. Whereas a website at the dawn of the internet required hiring someone who knew how to code HTML, modern websites are often made using the assistance of programs called content management systems (CMS). A CMS is an intermediary between the designer and the page being designed, letting you create the site without needing to understand the underlying code.
Different CMS platforms work for different kinds of users. Some of them are all-inclusive, essentially letting users pick from a set of almost entirely premade sites and then maintaining them. These are good tools to use for someone who knows nothing about web design, but might be a bit inflexible for a more experienced user. Those users might prefer a CMS that works in a more modular fashion, letting the user build out the site from predefined pieces. Whichever kind of CMS you use, you might want to look into an “open source” platform, or a platform where the code and program are usable at no financial cost.
This infographic on the benefits of open source software looks at some key open source CMS platforms and gives common sense advice about how to find the best one for your needs. Once you’ve looked it over, start thinking about how you can use these new tools to supercharge your web presence.
Source: infographics at Visualistan
Your homepage is the customer’s first impression of your company, making it extremely important that the website layout is designed in an intriguing way. Aesthetically, a website should choose legible typefaces styled with deliberate colors and sizes. Beyond what meets the eye, there are best practices for the site characteristics of a homepage such as word count, response time and site size.
To uncover the most popular website characteristics for successful companies, we analyzed the top 1000 homepages from the 2016 Inc. 5000 list of America’s Fastest Growing Companies. Whether you’re reevaluating your website or starting from scratch, these findings will help you identify the best direction for your vision.
The most successful websites use sans-serif, primarily Open Sans, Helvetica and Arial. They are small and have a load time of no more than 1.36 seconds. These facts are based on a recent study to try to determine what goes into online business success.
Here are the tips for you to consider when you design your homepage:
- According to data, 71 percent of the top 1000 fastest growing companies in America use sans-serif.
- Sans-serif is also a good choice for readability on low resolution screens and modern draw makes it the most desired typeface for websites.
- The top three sans-serif typefaces of all the website copy analyzed in the study are: Open Sans, Helvetica and Arial.
- Because font color plays a major role in legibility, you should attempt to determine the perfect contrast. Often pure black is the most popular option, along with various shades of grey.
- When choosing a font size, it’s important to consider text readability on various devices. The most common font sizes are: 14px, 16px and 13px.
- Choose your messages carefully and convey them in fewer words to captivate audience attention. The average word count on most fast growing companies’ homepage is 605.
- Load time determines whether visitors stay on your site or not. So create a fast site, which has a response time of 1.36 seconds.
- Simpler homepages are smaller in size and load faster. So aim for a site size of 66970.928 bytes, depending on the layout and features.
We live in a digital age where we spend hours dwelling over the power of the internet.
On that note, have you ever wondered what was the website to make its debut online? Who was the intelligent person to build something called a website and how did it look then?
Looking at the Web Design history and the people who contributed to such a brilliant discovery, it makes us go ‘WOAH’. If you are feeling a little nostalgic, then you will enjoy our infographic.
Virtual reality is the technology we are all eagerly awaiting. Even though devices like Oculus Rift, HTC Vive, and PlayStation VR have come out to the public, they are still pretty much in their infancy. These devices are among the first generation of VR and as with every first generation devices we can see their limitations, but we can also see their potential.
Vive, Oculus, and PlayStation VR mainly focus on gaming experiences, but that is their way to enter the mainstream market. VR is more than gaming and everybody knows that. Right now companies are experimenting with new ways to interact with people using VR devices and even new ways to market products to consumers.
We can already use VR for chatting on social media or providing a corporate audience with events and tours. Ikea can even allow us to walk around and interact with a virtual kitchen.